Lexus Put the Build in the Hands of Its Fans.

Lexus Instabuilt RC F

/ The Story

Rather than unveil another custom SEMA build, we invited the people who love Lexus most to create it.

Over eight days, Lexus Instagram followers voted on everything from the vehicle configuration to aftermarket parts, transforming social media from a promotional channel into the creative process itself. Every decision shaped the final RC F, building anticipation long before the car ever arrived in Las Vegas.

The result wasn't just a custom vehicle. It became one of Lexus' most engaging social programs, generating an 18x increase in comments, accelerating follower growth, and earning widespread attention across the automotive community before the car even hit the show floor.

/ The Role

Idea Creation · Art Direction · Social Content Creation · Production Direction