The Best Collaborations Are Built, Not Branded.

Lexus LX 600 - Alpine Concept (Yeti)

/ The Story

The best partnerships don't look like partnerships.

They feel inevitable.

Lexus and YETI already shared the same audience: people who appreciate thoughtful design, premium craftsmanship, and the freedom to explore. Our job wasn't to force the connection. It was to build something worthy of both brands.

Working alongside Dissent Off-road, we created the one-of-one Lexus LX 600 Alpine Concept, a purpose-built overlanding vehicle that debuted at SEMA, proving the strongest collaborations don't need to be advertised. They just need to be built.

/ The Role

Brand Partnership Strategy · Art Direction · Concept Development