Fans didn't just watch the build. They built it.

Lexus - RC Real Time

/ The Story

The best product launches don't just capture attention.

They invite people to participate.

Instead of unveiling the Lexus RC 350 F Sport, we handed the decisions to the audience. During a 9.5-hour Facebook Live broadcast, fans voted in real time on every aftermarket modification, transforming a vehicle reveal into a shared creative experience.

What started as a launch became a collaboration, generating more than 8 million media impressions and earning Digiday's Best Live Video Broadcast. It proved that the strongest stories aren't told to an audience. They're built with one.

/ The Role

Idea Creation · Art Direction · Social Content Creation · Production Direction