The World Cup Isn't Just Watched. It's Felt Together.

Instagram - For the Fans

/ The Story

The biggest tournament in the world creates millions of personal moments. The texts before kickoff. The cheers after a goal. The silence after a missed penalty.

For the Fans tells the story of everything happening around the match, celebrating the rituals that bring people together and the platform where those moments naturally live.

Built for Instagram and featured across its official channels during the World Cup.

/ The Role

Concept Development · Art Direction · Production Direction · Illustration Direction · Character Design