Because Good Ideas Should Travel.

Walmart+ - Summer Road Trip

/ The Story

Travel planning usually starts with a destination. We wanted to make the journey there feel just as exciting.

For Walmart+, that meant turning a travel benefit into something customers could actually explore. We created a digital hub that brought together destinations, travel inspiration, Walmart+ benefits, and the things you might want to bring along for the ride.

I helped shape the visual direction and bring the experience to life across the hub, creating a system that could flex between travel inspiration, editorial storytelling, and shopping. The goal was to make Walmart+ feel less like a membership perk and more like a companion for the trip.

/ The Role

Concepting · Art Direction · Design Direction · Digital Experience