There’s a whole world hiding in the everyday.

Facebook - It’s Your World

/ The Story

The world gets more interesting when you know where to look.

Facebook already plays a role in people’s everyday lives. Our job was to reveal the unexpected possibilities hiding inside it.

Through a single story, It’s Your World connected Marketplace, Groups, Stories, and Business into a celebration of curiosity, creativity, and the moments that make everyday life feel a little less ordinary.

Featured globally across Facebook’s official channels, the campaign reached millions while proving that the strongest product stories don’t start with features. They start with people.

/ The Role

Idea Creation · Art Direction · Production Direction · Social Content Creation