Visit The USA - Become a Fan
/ The Story
NFL fans already dream about game day. We gave them another reason to book the trip.
As the league brought games to London and Frankfurt, we saw an opportunity to introduce international fans to the cities behind America's biggest teams. Instead of simply selling destinations, we celebrated football culture and let curiosity do the rest.
From NFL-inspired travel films to immersive fan experiences, Become a Fan turned team pride into travel inspiration.
The result was a 23-point lift in desire to visit the U.S. among exposed audiences.
/ The Role
Concepting · Art Direction · Design Direction · Production Direction · Campaign Development
Every Team Comes From Somewhere.
Bringing American Game Day Across the Pond.
With tickets to the international games selling out fast, we wanted more fans to experience a taste of American football culture.
We took over iconic football pubs in London and Frankfurt and transformed them into NFL watch parties, bringing together local fans, team traditions and the energy of game day.
